• We focus on natural "gorgeous skin"

    Beauty is like a vast universe beyond measure.

    In order to have beauty, we have to solve our skin problem.

    Gaston finds the key ingredients that make skin strong to give special energy to your skin.

    If you need a rest at the end of the day, try Gaston with good ingredients for your skin


    Gaston is a cosmetic brand that pursues health and beauty with plant-derived ingredients.

    With strictly-selected ingredients and plant ingredient that soothes the skin that's sensitive to external stimuli,

    we suggest the new solutions for skin health.

    In recognition of our brand value overseas, we exports products to more than 20 countries,

    including Russia, Australia, and the Middle East


    Practical premium cosmetic brand

    In an era of low growth in which the cost-effectiveness of consumption is highlighted, price-to-performance is a key factor in purchasing,

    and at the same time, consumers pursue differentiated qualitative values.

    While Luxury focuses on whether it can show off consumer status or taste, Premium emphasizes its own differentiation by adding new value to existing popular products.

    In other words, the premium of pragmatism, which provides special value at the same price, is attracting attention from consumers



    Gaston's logo embodies the natural vitality of the products, delivering fresh energy like a green tree.

    The Wood logo and original characters that contain the brand philosophy express

    Gaston's unique brand image.

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  • “ Only the exceptional”

    Through Korea’s cosmetic technology, which is guaranteed excellent product and

    the combination of merchandizing the Gaston character with high unique,

    Creates high added value including the scarcity and value of brand products.


    The skin as well as beauty itself is like the outer space, the world of beauty is endless like

    the vast outer space that extends with no end in sight.

    Our journey to discover the forever extending world of beauty is endless along with

    the limitless questions that are presented along the way.

    That is why the Gaston is dedicated to discovering creative solutions with innovative

    design ingenuity to present skin with a unique beauty that is beyond imaginable.

  • Merchandising Background



    The popular back ground of domestic cosmetics industry character goods is Kidult culture.

    It is a compound word of Kid (Kid) and Adult (Adult).

    As the lives of modern people become harder and harder, they return to their emotions

    When they were young and try to find emotional stability and stress relief.

    Kidult culture market is rapidly growing as 20~40 year old, who are the main players of this craze,

    Enter the society and become core consumers.



    The packaging is like “Silent Salesman”

    cosmetics should also be unique in design to appeal to consumers.

    As a further means of differentiated the importance of collaboration is a major trend in marketing,

    Because the core consumer of cosmetic is a women who is rich in emotion.

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